Ads, pages and tracking for small and mid-sized businesses
This is a service for owners and managers who want paid advertising run properly without hiring someone in-house to do it. The work sits in a few places: the ad accounts, the pages people land on, and the tracking that connects the two. Each piece is set up in accounts you own, using tools you may already have, such as Google Tag Manager, GA4 or HubSpot. Some businesses come with campaigns already running and want someone to tidy and manage them. Others are starting from nothing and need the accounts, pages and tracking built first. Either way, the scope is agreed in writing before any work begins.
Four services, one request form
The work is split into four services. Search ads management covers Google Ads and Microsoft Advertising campaigns. Paid social campaigns run on Meta and LinkedIn. Landing pages and forms give each campaign a focused page to send people to. Lead tracking and follow-up connects ads to inquiries and routes each inquiry to someone who can answer it. You can ask for one service or combine several in a single request.
Search ads management
Google Ads and Microsoft Advertising campaigns set up and run in your own account, with keyword lists, ad copy, bids and conversion tracking.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Landing pages and forms
Single-purpose pages for your ads, with a clear offer, a short form, consent text and conversion tracking set up together.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.
From form to first conversation
The opening steps are short and mostly about information.
- Fill in the form. Mention your industry, who you sell to and any campaigns already running.
- Your request is forwarded to a service partner that does paid ads and tracking work.
- The partner asks for anything missing, such as current monthly ad spend or the CRM you use.
- A scoping conversation follows, and the partner sends a quote with the work listed out.
Factors that change the scope
Quotes vary because the work varies. These are the things that move it most:
- Number of ad platforms: Google, Microsoft, Meta, LinkedIn.
- Number of campaigns, products or customer groups to cover.
- Whether landing pages exist or need building, and how many.
- Tracking: form fills only, or also calls, chat, CRM stages and offline sales.
- Whether existing accounts need cleanup before new work starts.
- Reporting cadence and format.
Ad spend is outside the quote. You pay it to the platforms.
Questions buyers ask
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Send your request with a work email and a few notes about the campaigns you have in mind.
Request pricingStart with a short request
Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup.